Fall SEBWA meeting at Callaway Blue

The fall SEBWA meeting took place at Callaway Blue’s production facility October 11 followed by a plant tour, spring tour and lunch. Educational sessions included Cleaning and Sanitizing to Meet FSMA Requirements (1 CEU) – Charles Goodell, DS Waters of America. Goodell, Regional Quality Manager for DS Waters of America, came in from Atlanta, GA to spend some time with attendees talking about cleaning and sanitizing requirements to meet new FSMA regulations. Also on the agenda was a session entitled Lead Generation- Allen Wankat, Culligan International. Allen shared his wealth of experience and teachings on the subject of “Lead Generation Sources”. He covered such topics as: thinking out of the box; use of effective E-mail blasts; and opportunities for route drivers to generate sales leads. The fall sunshine contributed to the following spring tour and picnic lunch in a most positive way.Oct 2013 SEBWA 004





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