Why Callaway Blue Mountain Spring Water? Why bottled water?
Pine Mountain, our spring’s protector, is one of if not the oldest ridges in North America. Made of rare Hollis Quartzite, the rock is harder than limestone therefore filters rain water better. Most spring sources are in limestone formations. The purity of Callaway Blue as measured by Total Dissolved Solids (TDS) averages 31 parts per million. Anything less than 50 ppm is considered “ultra-pure” in the bottled water industry. Many of the really well known spring waters have over 200 ppm TDS. Check out websites for the water quality report. Ours and others.
Roughly half of the bottled water sold is from municpal sources, labeled “Purified” , or simply river water that has been processed. One smart company has touted their distilled water as better than natural spring water. If you saw some of the distillation units I’ve seen in water plants, purity would not likely come to mind. Callaway Blue flows by gravity out of the quartzite formation, well before it comes to the surface. You can see the cave divers video on YouTube or our website and better understand the security of our source.
Purified Bottled Water is typically from municipal water sources. Recent studies (Journal of Aquatic Toxicology, Time Magazine and others) report that the increased amounts of pharmaceuticals(hormones from birth control pills, anti-depressants etc.) in our rivers are causing dramatic changes. For example, gender traits in the fish populations are morphing at alarming rates. Human’s fatty tissue store and accumulate even low doses of these impurities just like fish. The concern and the science is that the purification process that represents approximately half the bottled water sold, does not remove all these chemicals. Low doses over a lifetime of stuff that stays with you. Ouch!
Callaway Blue’s source’s recharge watershed is a protected forest, undeveloped and pristine. It has been in the family for over 80 years. We are in the final stages of preserving the conservation values of this watershed forever. A complicated easement that forever restricts the use of the land that forms the spring’s watershed.
In a few words, you have the reasons that Callaway Blue is the pure choice. Over the next few months, I will elaborate. Meanwhile, let me know what you think.